DailyMaile.co.uk
Teresa James, 40, believes the pain involved is worth it for a bright smile
Lisa Arbiter, 33, has bought high-strength bleach from America for 13 years
Donna Billson started before her wedding last year and is already a convert
But Teresa’s agony was tempered with pride, because when she did manage to summon a smile, it was the most dazzling at her table.
In America, sales of tooth whitening products have risen 300 per cent since 1996, and the trend for excessive bleaching has grown so commonplace there that dentists have coined a new word for it — ‘bleachorexia’.
safe way of improving your appearance,’ says cosmetic dentist Dr Mervyn Druian. ‘But if it is performed in an unregulated fashion, with the wrong product, it can cause enamel erosion, receding gums and infection.’
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