Addicted to teeth whitening: Dubbed ‘bleachorexics’.Can you risk wrecking their looks for that million dollar smile?

DailyMaile.co.uk
Teresa James, 40, believes the pain involved is worth it for a bright smile
Lisa Arbiter, 33, has bought high-strength bleach from America for 13 years
Donna Billson started before her wedding last year and is already a convert

Her mouth felt as if it were on fire, her gums were beginning to blister and her teeth had grown so sensitive that she knew that if so much as a sip of water came into contact with them she would wince.
But Teresa’s agony was tempered with pride, because when she did manage to summon a smile, it was the most dazzling at her table.

She had spent four hours earlier that afternoon bleaching her teeth and, as far as she was concerned, the considerable discomfort was worth it. ‘Whitening has been unbearably painful at times,’ says Teresa, 40. ‘But I am obsessive about having a bright smile.’

Teresa’s regimen may sound somewhat masochistic, but she is one of an increasing number of women for whom whitening their teeth has become an integral part of their beauty routine — as normal as colouring their hair or waxing their legs.
In America, sales of tooth whitening products have risen 300 per cent since 1996, and the trend for excessive bleaching has grown so commonplace there that dentists have coined a new word for it — ‘bleachorexia’.

When it is done properly, tooth whitening is a simple and‘There has been an upsurge in beauticians whitening teeth with unregulated materials,’ says Dr Druian. ‘Many use chlorine dioxide — a strong antibacterial chemical sometimes found in swimming pools — which is easier to get hold of, given the Government’s restrictions on hydrogen peroxide.
safe way of improving your appearance,’ says cosmetic dentist Dr Mervyn Druian. ‘But if it is performed in an unregulated fashion, with the wrong product, it can cause enamel erosion, receding gums and infection.’

‘After 45 minutes out of the syringe, hydrogen peroxide loses effectiveness. More time won’t make your teeth whiter, it will just lead to irritation and sensitivity. And if you have decay in your teeth, it can enter and lead to infection.’

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